I know you lie awake nights worrying about how cool something is. Your latest turn of phrase, certain shoe, design mode. Here's a scale developed by James Laver. Laver was the curator of the Victoria and Albert Museum in the 30's, 40's and 50's.
This from 27signals:
Stanley Marcus, the former president of Neiman Marcus, recounts in his memoir Minding the Store how Laver’s Law was used by Neiman Marcus clothes buyers in the late 60’s. There was a heated internal debate on whether the trend for that next year would still be the mini skirt (which was the current fashion) or the longer midi skirt. Marcus asked Laver point blank if the mini skirt was dead. Laver told him that the mini skirt had at least another 2 years to go — against expert opinion at the time.
"His forecast was right, the midi was a complete flop, many women continued to wear the miniskirt, and those who couldn’t or wouldn’t make up their minds went into the pants suit. Pants were bound to come, but the skirt-length controversy made pants acceptable at an accelerated rate."Follow the link to see the scale and read the whole article.
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