My friend Cathy has been exploring Groupon for a while. I went with her to a bakery where she bought a wonderful cake at a substantial savings. I just stumbled upon their site and I'm going to sign up to receive a daily email of today's deal.
Basically Groupon markets their service to retailers. Either online or on the boulevard. The retailer offers a coupon for a substantial reduction in cost-but only if a requisite number of people sign up. So, the retailer is guaranteed a certain amount of traffic before the customer is ever charged. Below is a little video which explains the process.
Learn How Groupon Works! from The Point on Vimeo.
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I use this a lot! It is wonderful!
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