The brand, the package, the story and the worldview

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Seth Godin hit another home run with today's post. He makes a compelling point about how you package your product.

Do you try to appeal to everyone? Those who already buy your product? People who've never heard of you? Cretins? Snobs?

How about telling a story. And therefore giving your purchaser a story to tell. If you have something to sell-anything-read Seths' post.

Crack-outta the park.
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